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Google Business Profile

Google Business Profile (formerly Google My Business) is a free tool that manages how your business appears in Google Search and Maps.

Definition

Google Business Profile (formerly Google My Business) is a free tool that manages how your business appears in Google Search and Maps.

Detailed Explanation

What is Google Business Profile?

Google Business Profile is your business's presence on Google Search and Maps. It shows customers your hours, location, phone number, reviews, photos, and services.

Why It Matters

Your Google Business Profile is often the first impression customers have of your business. A complete, optimized profile drives traffic, calls, and visits.

Business Benefits

Rank higher in Google Maps and local search

Display accurate business information 24/7

Attract customers looking for your services locally

Build credibility with customer reviews

Track customer interactions and insights

Real World Example

A Hamilton restaurant created a complete Google Business Profile with 50+ high-quality photos, regular posts about specials, and consistently managed reviews. They went from 3.2 stars with 12 reviews to 4.8 stars with 180+ reviews, increasing reservations by 200%.

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